Studio Vino helps restaurants, wine bars, and boutique hotels design smarter, more profitable wine programs , without hiring a full-time sommelier.
Running a successful wine program takes more than a good palate. It takes deep industry experience, strong supplier relationships, and an eye for detail. That’s where Studio Vino comes in.
We combine Michelin-level expertise with real-world strategy to elevate your wine list, improve your margins, and train your team to sell confidently.
Cost Savings
5-10% cost of goods savings through better buying
Team Confidence
Increased staff confidence and guest experience
Higher Spend
Elevated wine list = Increase in spend per head
We make building a better wine program simple. It starts with a free 20-minute consultation where we learn about your venue, goals, and current setup. From there, we conduct a detailed audit of your wine list, buying patterns, and team structure. Whether you’re after a quick margin boost or a full program overhaul, we tailor a plan to suit your space, staff, and style.
Then, we execute, refining your list, negotiating with suppliers, and delivering practical training so your team can pour and sell with confidence. No fluff, no fuss, just expert support every step of the way.
Studio Vino is the brainchild of Jonathan Kleeman — Head Sommelier, Beverage Director, and Consultant.
With two decades in the industry and a background in some of the UK’s most prestigious restaurants (including The Ritz and (Hi)Story Group), Jonathan has led wine programs, trained teams, opened venues, and negotiated with the world’s best wine producers.
He founded Studio Vino to bring that experience to a broader set of clients, especially smaller, independent hospitality venues that may not have the budget or capacity to employ a full-time sommelier of his calibre. Jonathan believes those venues still deserve expertly curated wine programs and teams equipped to deliver exceptional guest experiences.
Studio Vino exists to bridge the gap between high-end wine knowledge and practical, results-driven hospitality consulting.
ESSENTIAL
Perfect for small venues seeking quick wins without disruption
PREMIUM
For venues that want a full-service beverage strategy
BESPOKE
Ideal for openings, rebrands, and multi-site operations.
We offer a free 20-minute consultation to explore if we’re the right fit.
Whether you’re launching a new venue, need to fix a struggling wine program, or simply want to upgrade your list, we’d love to help.